When I first set out on this amazing author journey, I had no idea how much I would need to learn. Not just about writing – though that has, of course, been the greatest joy. ( I cannot begin to tell you how much I have grown as a writer from working with a terrific editor and agent throughout the publication of my first two novels).
No. The constant surprise which I just want to mention in this blog is how non-techy little ol’ moi has managed, one way or another, to grapple with all the marketing bits and bobs which are so crucial these days for any author.
Rewind just a short time and I was watching You tube videos trying to work out how on earth to set up this very website (it really was a self- taught crash course, trust me!). Next I had to learn how to improve my social media technique – playing with apps to jazz up the visuals I was using on Twitter and Facebook.
And today? Well today, ladies and gentlemen, boys and girls, I am immensely proud ( and just a little bit shocked) as I have finally set up my own Reader Group using Mailchimp so that I can keep my lovely readers informed of new books, exciting news, discounts and competitions etc.
This follows months and months of me pulling a face whenever a savvy author said to me in passing: ‘You do have your own reader list, Teresa?’…. Er….*coughs into hand* ‘Working on that’.
I did at first wonder how exactly my Reader Group might work. I certainly hate spam myself so don’t want to be pestering people when we all have such very busy in-boxes. But my readers have been so very gorgeous and kind with their feedback, I realised that I did want to find a way to be in touch personally and directly with IMPORTANT news about releases, discounts and competitions.
But setting up the Reader Group list was another steep learning curve. For any author planning to do this, there are lots of terrific blogs out there with basic step-by-step advice. I just googled the process, so you can too. The only hiccups I can report were as follows:
If you would care to sign up right now to reassure me that the whole system actually works, I might just love you forever! Meantime – do enjoy your own writing.
Teresa Driscoll - journalist, author, mother of two and lover of great coffee.